Workspaces: Provides the possibility of several team members to work in the same container without overwriting each other’s changes. This feature allows you to organise your tags into different environments like testing servers, so you don’t risk changing your live versions. These features are not only great for teams but for businesses that work with outside vendors or agencies or even for projects that might take weeks to conclude.Įnvironments: lets you control your tag manager installation across different live websites or apps. It allows you to organise your container and help keep test tags separate from the ones you wish to publish to your website or app.
GMT workspaces and environments lets your whole team work on the same project at the same time. A collection of these tags, triggers, variables and other related aspects is called a “container”, in which you can include tags from Google Ads, Google Analytics, Floodlight and other 3rd party tags.įor more information on the components of tags or Google Tag Manager in general, check out Moz’s introduction post.
Then, you can create variables that can be used to simplify and automate your tag configurations. You are also able to establish triggers that cause your tag to fire when certain events occur. It’s a great tool to use as you can store all of the code in one place.
How it works is by sending information by a data source like your website or app and is then shared with another data source, (analytics tools like Google Analytics) through Google Tag Manager. Google Tag Manager is a free tool you can use to manage and deploy these marketing tags on your website without needing to modify any code. Once these tags are added to your projects, like a website or app, you can track and analyse in-depth data.
#Google tracking pixel tools update#
Google Tag Manager as defined by Google itself, is a tag management system that provides you with a quick and easy way to update measurement codes and related code fragments which are collectively known as tags.
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